LEARN - RIDE - ENJOY - REPEAT The safe ride to the future 3.0
"Learn - Ride - Enjoy - Repeat" , European-wide campaign initiated by the European Association of Motorcycle Manufacturers (ACEM) and the Fédération Internationale de Motocyclisme (FIM), designed to encourage novice and experienced riders to take high-quality voluntary motorcycle training.
Voluntary post-license training is a stepping stone toward safer riding, equipping motorcyclists with further knowledge, skills, and experience. Through this initiative, ACEM and FIM aim to inspire European riders to take the next step in their journey by enrolling in certified training programmes, ensuring more riders have access to advanced tools and knowledge to enjoy motorcycling safely and responsibly .
As motorcycling continues to serve as a key mobility and leisure tool for millions across Europe, improving rider safety remains a top priority. Research shows that human factors play a decisive role in motorcycle accidents, reinforcing the need for lifelong learning and continuous training.
The campaign builds on the success of the European Motorcycle Training Quality Label, an initiative promoting high-quality post-license training courses across Europe.
Campaign goals:
Raise awareness:
Together, we aim to highlight the value of voluntary motorcycle training as a vital step toward safer riding.
To inspire riders:
to take the next step in their journey by enrolling in high-quality training programs.
By boosting enrolments, we can collectively ensure more riders have access to the tools and knowledge they need to ride safely and responsibly.
By boosting enrolments, we can collectively ensure more riders have access to the tools and knowledge they need to ride safely and responsibly.
We encourage you to join the campaign and organize trainings as part of the action.
